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SALES MASTERY

SALES MASTERYSALES MASTERYSALES MASTERY
Start Your Journey Today

HOW MUCH IS POOR SALES PERFORMANCE COSTING YOUR BUSINESS?

THE TRUE COST OF POOR SALES PERFORMANCE

When sales targets are missed, the financial impact is swift and severe—lost revenue, declining profitability, and constrained growth. Market share erodes as competitors capitalize on missed opportunities, forcing businesses to ramp up marketing spend in a desperate bid to regain lost ground—often with little return on investment.


The domino effect continues with customer attrition. Dissatisfied clients seeking alternatives result in increased acquisition costs, as winning new customers is significantly more expensive than retaining existing ones.
At the same time, internal challenges emerge—high turnover within sales teams leads to the costly cycle of recruitment, onboarding, and training, draining valuable resources while disrupting team cohesion and momentum. 


Stagnant sales also stifle innovation and expansion. Without the revenue to invest in new products, market diversification, or strategic partnerships, businesses risk falling behind. Brand reputation takes a hit, making it harder to attract top talent, build trust with customers, and maintain credibility in competitive markets.


In an attempt to stimulate sales, many companies resort to deep discounts, incentives, or

promotions. While these quick fixes may offer a short-term boost, they ultimately shrink profit

margins and create unsustainable customer expectations. Sluggish sales also lead to excess

inventory, increasing storage costs and the risk of obsolete stock that ties up valuable capital.

Beyond operational setbacks, failing to meet sales agreements or contractual targets can trigger legal complications—disputes, penalties, or renegotiations that drain both financial and human resources.


Meanwhile, businesses struggling with cash flow find it increasingly difficult to meet financial

obligations such as loan repayments, supplier contracts, and employee wages, creating a cycle of

instability that threatens long-term viability.

A PROACTIVE APPROACH

Poor sales performance isn’t just a revenue issue—it’s a business-wide challenge with far-reaching

consequences. The good news? It’s reversible. With the right strategies, a skilled sales team, and a

culture of proactive engagement, businesses can break free from stagnation and drive sustainable

growth.

SOME STATISTICS TO CONSIDER

57%

353%

57%

Companies that invest in training

are 57% more effective at sales

than their competitors. 

Source: Task Drive

20%

353%

57%

On an individual level, sales training

can boost sales representatives’

performance by an average of 20%.

Source: Spotio

353%

353%

353%

Sales training reaps a staggering

353% ROI for the average company.

Source: Task Drive

50%

50%

353%

Continuous training is said to result

in 50% higher net sales per sales

rep. 

Source: The Brevet Group

50%

50%

50%

Continuous training is said to result

in 50% higher net sales per sales

rep. 

Source: The Brevet Group

50%

50%

50%

Continuous training is said to result

in 50% higher net sales per sales

rep. 

Source: The Brevet Group

47%

47%

47%

47% of top sales performers ask for

referrals consistently 

Source: Sales Data Study of 2021, Sales Insight

Lab)

72%

47%

47%

72% of top performers (sellers who

met quota by 125% or higher) say

they "always" put the buyer first

Source: The LinkedIn State of Sales

Report 2021

82%

47%

82%

82% of buyers accept meetings

with sellers who proactively reach

out, highlighting the fact that cold

calls and outreach emails are still

important and effective ways to

generate sales opportunities

Source: RAIN Group

HABITS REPEATED OVER AND OVER AGAIN RETURN RESULTS AND EMBED BEHAVIOURS OF SUCCESS


James Clear

WHERE IS YOUR TEAM NOW AND WHERE DO YOU WANT THEM TO BE?

INCOMPETENT

INCOMPETENT

INCOMPETENT

An incompetent sales team lacks the fundamental skills and knowledge required for success. They struggle to understand their role, the principles of effective customer engagement, and the strategies needed to

drive product solutions and sales growth. They don’t have the basics in both skills and mindset.

BATTLING

INCOMPETENT

INCOMPETENT

A battling sales team possesses a basic understanding of their daily sales responsibilities but struggles to

implement core sales strategies effectively. They face challenges in executing their sales plans, expanding their customer base, and prospecting with confidence, often leading to inconsistent performance and missed opportunities. They are emerging in the basics in both skills and mindset.

COMPETENT

INCOMPETENT

COMPETENT

A competent sales team has a solid grasp of foundational sales principles and territory management. They can sustain their customer base and meet expectations but lack the momentum to drive exceptional growth. While they perform reliably, they have yet to unlock their full potential. Understanding of both skills and required mindset and have been coached on both.

ACHIEVING

ACHIEVING

COMPETENT

An achieving sales team operates with unconscious competence. They have ingrained sales processes, a deep understanding of growth strategies, and the ability to retain and expand their customer base. While they meet or exceed their targets, they still benefit from coaching to refine their mindset and optimize their

performance.

MASTERY

ACHIEVING

MASTERY

A mastery-level sales team excels in every aspect of the business. They possess advanced selling skills and

mindset, proactively prospect and retain customers, and consistently deliver outstanding results. At this level the team doesn’t just meet targets—they exceed them, often driving business growth at ten times the expected rate. These top performers are the backbone of a high-performing sales organization and require

motivation, recognition, compensation and strategic support to sustain their success.

THE SOLUTION

MINDSET

MINDSET

MINDSET

 The Competitive Edge in Sales


"A habit or characteristic mental attitude that determines how you interpret and respond to situations." 


Sales success starts with mindset. Your energy, attitude, and commitment dictate how you engage with customers and close deals. High performers don’t wait to feel motivated—they create it.


This program builds a mindset that keeps you sharp, focused, and always in peak performance mode. It’s about showing up with confidence, resilience, and the drive to win. Your mindset is your edge—master it, and you’ll transform not just your sales approach but your entire career. 

SKILLS

MINDSET

MINDSET

The Blueprint for Sales Success 


"The ability to do something well"


Top sales professionals don’t wing it—they follow a system. Our process gives you a structured, proven method to confidently handle any sales interaction. No more guesswork. No more inconsistent results. This program delivers practical, high-impact strategies that immediately elevate your sales game.


Whether you're closing deals, handling objections, or building client relationships, you'll have the tools to drive double-digit growth—consistently, year after year. 

HABITS

MINDSET

HABITS

The Discipline of High Performers


"A settled or regular tendency or practice."


The best salespeople don’t rely on talent alone. They follow a set of core habits that deliver results—every single day.


We break down the habits that the top 5% of global sales performers use to stay ahead. You’ll learn how to implement them, sustain them, and leverage them to dominate your market.

When you combine the right Mindset, Skills, ands Habits, success isn’t a possibility—it’s a certainty.


Follow this three-step system, and you’ll build a sales career that outperforms, outlasts, and outgrows the competition.

ARE YOU READY TO ACCELERATE YOUR TEAM'S SALES GROWTH?

If you would like to learn more, feel free to reach out. 

I would love to speak  with you.

Contact me

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