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When sales targets are missed, the financial impact is swift and severe—lost revenue, declining profitability, and constrained growth. Market share erodes as competitors capitalize on missed opportunities, forcing businesses to ramp up marketing spend in a desperate bid to regain lost ground—often with little return on investment.
The domino effect continues with customer attrition. Dissatisfied clients seeking alternatives result in increased acquisition costs, as winning new customers is significantly more expensive than retaining existing ones.
At the same time, internal challenges emerge—high turnover within sales teams leads to the costly cycle of recruitment, onboarding, and training, draining valuable resources while disrupting team cohesion and momentum.
Stagnant sales also stifle innovation and expansion. Without the revenue to invest in new products, market diversification, or strategic partnerships, businesses risk falling behind. Brand reputation takes a hit, making it harder to attract top talent, build trust with customers, and maintain credibility in competitive markets.
In an attempt to stimulate sales, many companies resort to deep discounts, incentives, or
promotions. While these quick fixes may offer a short-term boost, they ultimately shrink profit
margins and create unsustainable customer expectations. Sluggish sales also lead to excess
inventory, increasing storage costs and the risk of obsolete stock that ties up valuable capital.
Beyond operational setbacks, failing to meet sales agreements or contractual targets can trigger legal complications—disputes, penalties, or renegotiations that drain both financial and human resources.
Meanwhile, businesses struggling with cash flow find it increasingly difficult to meet financial
obligations such as loan repayments, supplier contracts, and employee wages, creating a cycle of
instability that threatens long-term viability.
Poor sales performance isn’t just a revenue issue—it’s a business-wide challenge with far-reaching
consequences. The good news? It’s reversible. With the right strategies, a skilled sales team, and a
culture of proactive engagement, businesses can break free from stagnation and drive sustainable
growth.
Companies that invest in training
are 57% more effective at sales
than their competitors.
Source: Task Drive
On an individual level, sales training
can boost sales representatives’
performance by an average of 20%.
Source: Spotio
Sales training reaps a staggering
353% ROI for the average company.
Source: Task Drive
Continuous training is said to result
in 50% higher net sales per sales
rep.
Source: The Brevet Group
Continuous training is said to result
in 50% higher net sales per sales
rep.
Source: The Brevet Group
Continuous training is said to result
in 50% higher net sales per sales
rep.
Source: The Brevet Group
47% of top sales performers ask for
referrals consistently
Source: Sales Data Study of 2021, Sales Insight
Lab)
72% of top performers (sellers who
met quota by 125% or higher) say
they "always" put the buyer first
Source: The LinkedIn State of Sales
Report 2021
82% of buyers accept meetings
with sellers who proactively reach
out, highlighting the fact that cold
calls and outreach emails are still
important and effective ways to
generate sales opportunities
Source: RAIN Group
James Clear
An incompetent sales team lacks the fundamental skills and knowledge required for success. They struggle to understand their role, the principles of effective customer engagement, and the strategies needed to
drive product solutions and sales growth. They don’t have the basics in both skills and mindset.
A battling sales team possesses a basic understanding of their daily sales responsibilities but struggles to
implement core sales strategies effectively. They face challenges in executing their sales plans, expanding their customer base, and prospecting with confidence, often leading to inconsistent performance and missed opportunities. They are emerging in the basics in both skills and mindset.
A competent sales team has a solid grasp of foundational sales principles and territory management. They can sustain their customer base and meet expectations but lack the momentum to drive exceptional growth. While they perform reliably, they have yet to unlock their full potential. Understanding of both skills and required mindset and have been coached on both.
An achieving sales team operates with unconscious competence. They have ingrained sales processes, a deep understanding of growth strategies, and the ability to retain and expand their customer base. While they meet or exceed their targets, they still benefit from coaching to refine their mindset and optimize their
performance.
A mastery-level sales team excels in every aspect of the business. They possess advanced selling skills and
mindset, proactively prospect and retain customers, and consistently deliver outstanding results. At this level the team doesn’t just meet targets—they exceed them, often driving business growth at ten times the expected rate. These top performers are the backbone of a high-performing sales organization and require
motivation, recognition, compensation and strategic support to sustain their success.
The Competitive Edge in Sales
"A habit or characteristic mental attitude that determines how you interpret and respond to situations."
Sales success starts with mindset. Your energy, attitude, and commitment dictate how you engage with customers and close deals. High performers don’t wait to feel motivated—they create it.
This program builds a mindset that keeps you sharp, focused, and always in peak performance mode. It’s about showing up with confidence, resilience, and the drive to win. Your mindset is your edge—master it, and you’ll transform not just your sales approach but your entire career.
The Blueprint for Sales Success
"The ability to do something well"
Top sales professionals don’t wing it—they follow a system. Our process gives you a structured, proven method to confidently handle any sales interaction. No more guesswork. No more inconsistent results. This program delivers practical, high-impact strategies that immediately elevate your sales game.
Whether you're closing deals, handling objections, or building client relationships, you'll have the tools to drive double-digit growth—consistently, year after year.
The Discipline of High Performers
"A settled or regular tendency or practice."
The best salespeople don’t rely on talent alone. They follow a set of core habits that deliver results—every single day.
We break down the habits that the top 5% of global sales performers use to stay ahead. You’ll learn how to implement them, sustain them, and leverage them to dominate your market.
When you combine the right Mindset, Skills, ands Habits, success isn’t a possibility—it’s a certainty.
Follow this three-step system, and you’ll build a sales career that outperforms, outlasts, and outgrows the competition.
If you would like to learn more, feel free to reach out.
I would love to speak with you.
Copyright © 2025 Scott Burmeister - All Rights Reserved.
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